How to Write a Corporate Video Script in 7 Steps [Free Template] (2023)

How to Write a Corporate Video Script in 7 Steps [Free Template] (1)If you want to know how to write a captivating corporate video script that inspires action and drives results then you need to download our free video script template!

So... how do you write a video script that speaks to your audience and meets your goals? To get you going we’ve populated the template with a real script we developed for one of our clients and it includes a step by step process to get your imagination fired up and focused.

How to Write a Corporate Video Script in 7 Steps [Free Template] (2)

If you’re considering employing the services of an excellent video agency (like us!) that will help you develop your script to perfection, we’d love to talk - tell us about your project and get a quote.

Skeleton has produced 1000’s of video scripts that have driven excellent results for our clients and with our script template download you’ll be able to craft your very own in no time at all.

After you’ve downloaded our corporate video script template, keep on reading below to discover the 7 simple steps to writing an effective video script for your brand or company...

If you’re creating a corporate film then you’re going to need a video script. Whether it’s a promotional brand film, acorporate training video for internal use or a video for social media or your website, a well written script you can inspire your audience into taking action.

(Video) How to Write a Corporate Video Script

7 Simple Steps to Writing an Effective Corporate Video Script

Step 1.Write a Video Brief First

In order to write a script that drives the results you want you’ll definitely need to write a video brief. Not only does this help you understand your objectives, it also helps you understand your audience and the value you want to demonstrate to them.

These insights help you craft the perfect script.

  • What is the purpose of your video?
  • What action would you like your viewers to take?
  • Who is your audience and what are their habits online?
  • What value is your video bringing to your audience?
  • What distribution channels are you going to use?

You’ll be able to understand and empathise with your audience and have a deeper understanding of how to communicate with them by knowing what motivates them. You’ll be able to create a marketing story arc to engage them with succinct, relevant and compelling content which results in the desired action you want them to take.

Free resource:If you haven’t already created a video brief for your project you can download our Video Production Brief Templateto help you write your video brief.

2.Turn Your Message into aStory

For any piece of video content you create, you'll have one orseveral core messages you want to communicate (your brief will help you identify these).

The trick is translating these core messages into a simple story for your script to follow. Everything you decide will depend onthe objective your video needs to achieve, andwhat your audience finds valuable and engaging. It's not just about what you want to say to your audience: it's also about saying it in a way that resonates with them.

Your story doesn't need to be epic or complicated. All it actually needs to be is a logical progression from one point to another, where the start is things as they currently are and the end is things as you want them to be. A good story should grab hold ofyour audience and tellyour message in such an engaging way that itguidesthem to a Call-to-Action for thedesired action.

For help turning your messages into elegant and workable story ideas,plus some video examples,check out our 4 steps to transforming complex ideas into simple video marketing.

(Video) How To Write A Corporate Video Script | Corporate Video Production

3. Speak in a Language Your Audience Understands

When writing your script, always talk in your audience's language rather than your own.

Try to get outside of your own head. Remember: your video script needs to appeal to your target audience, not you, your boss or your stakeholders. [Tweet this]

Generally, you should keep the tone simple and conversational. The only excuse forbreaking this rule is if you're a bankor a hospital(and even then a relaxed tone can work wonders). It doesn't matter if you're B2C or B2B, internal or external your audience wants to hear you speaking like a human, not a robot. That means cutting jargon, buzzwords and meaningless waffle. It means speaking on a level that your audience will understand, with concepts and vocabulary they're already familiar with.

Your script should be in line withyour brand voice, but never to the detriment of viewers. If you can include real words andphrasesthat your audiencethemselves use, you're well on your way to a great video script.

4. Keep it Short and Sweet

When it comes to script writing, less is always more. Say what you need to say and keep it as short and succinct as possible. We generally try to keep videos to between 2-3 minutes.

(This isn't to say every video you make will be super-short. A good training video can easily be 30 minutes long. But none of that time should be wasted, and every part of the script should be concise, precise and necessary to the video as a whole.)

In a great script every word earns its place. The shorter your video, the more punch each sentence, phrase and word must have.

Here are our top tips for keeping your script as lean and impactful as possible:

(Video) How to Make A Tutorial Video in 2022 (FREE Template!)

  • Say something unique, not what everyone else says
  • Use simple, everyday language over unnecessarily complicated words
  • Cut the flab, fluff and superfluous information
  • Never repeat yourself unless it's for dramatic effect
  • Be prepared to make sacrifices (what'sreally most important to communicate?)

5. Don't Just Use Words

You're making a video, not writing a novel. You've got more than just words to play with in your script.The story in video content is told through editing, motion graphics, music, sound effects and voice over so don't feel like you need to communicate everything through dialogue.

Soundand visuals should work seamlessly together to bring your story and messagingto life, and that means including all the relevant elements in your script. Note down the action that will be happening on screen, what sounds should be heard, and any accompanying voice over.

This can be a hard process if you're not used to it. An experienced video agency (hello!) will help towrite your script, andoffer support and advice throughoutthis entire scripting process.

We use atwo-column template to write our scripts, which splits the video into visual &audioparts and makes it easy to imagine how the final product will come together. Download our Video Script Template tohave a play with it yourself.

6. Do Several Script Readings

Once you've got a workable draft of your video script, you should start readingit out. Until you've done readings, you won't be able to tell how your script sounds when spoken aloud.

You want your video script to flow smoothly from line to line, rather than sounding stilted.If you can readthe script naturally, without sounding forced, that's a good sign.

Pay attention to:

  • How long it takes to read your script,
  • Where inflection and emphasis falls, and
  • Any awkward phrases that get stuck in the mouth.

Your readings should bring uppartsofthe script that need to be changed before it's ready to go. Keep editing until you can read all the way through without .

(Video) How To Write A Script For A YouTube Video (5-Step Template!)

7. Tweak, Re-tweak, and Check Against Your Brief

You'll undoubtedly have several rounds of revisions to go through with any video script. That's just the nature of making corporate videos where lots of stakeholders like to get involved.

Before you sign everything off, double checkyour scriptagainst thevideo brief you wrote in step 1. Ask yourself these questions:

  • Is this script likely to achieve its objectives?
  • Is it written in a way that willresonate with my audience?
  • Does it communicate the core message(s)?
  • Does it tell an engaging story with a logical flow?
  • Does it use an effective mix of sound and visuals?
  • Does it include a compelling Call-to-Action?
  • Is it no longer or more complex than it needs to be?
  • Is it the optimum length for the intended distribution channels?

If the answer to any of these is no, go back and edit your video script untilit passes on all counts. Keep pushing yourself within the time frame you have.You might be surprised how short and appealingyou can make your video while still keeping your message and story intact.

Round-Up:Tell the Right Story

These 7 steps guide you through the process of writing a video script, from initial brief to the final glorious result (which is a detailed blueprint to take you step-by-step through video production).

Your script rests on your ability to write an honest video brief, create a compelling story and communicate it well. These are all things that youshouldwork on with a video agency if you're struggling to know where to start or wanting some expert guidance.

And don't forget todownload our Video Script Template to kick-start the writing process for your next video project today.

How to Write a Corporate Video Script in 7 Steps [Free Template] (3)


How do you write a 60 second video script? ›

  1. In just one sentence present a main character of the video. ...
  2. Write no more that 1-2 sentences to describe a problem. ...
  3. After describing the problem continue with displaying your product which solves this problem. ...
  4. In several sentences explain how the product works.

How long should a script be for a 2 minute video? ›

Video Length: 2 minutes = 240-word script

This rule is based on the average reading speed.

How do I write a corporate video script? ›

7 Simple Steps to Writing an Effective Corporate Video Script
  1. Write a Video Brief First. ...
  2. Turn Your Message into a Story. ...
  3. Speak in a Language Your Audience Understands. ...
  4. Keep it Short and Sweet. ...
  5. Don't Just Use Words. ...
  6. Do Several Script Readings. ...
  7. Tweak, Re-tweak, and Check Against Your Brief.
25 Sept 2016

Is there a script template in Word? ›

If you already know the basics of screenplay formatting, then you are good to get started. Just download the template, open it in Microsoft Word, and switch between the style-driven formatting elements as you write.

What are the four main parts to script a video? ›

This is a basic video script structure, but there are many ways you can go as you outline your story.
Are you writing an original video script?
  • An introduction and hook to draw viewers into your video.
  • A problem, pain point, or question comes up.
  • A conclusion and resolution of the problem, including a call-to-action.
1 Sept 2022

How long should a 7 minute script be? ›

Speech and publication coach Daphne Gray-Grant found that, on average, people speak at a rate of 125 to 150 wpm so a 7 minutes long speech uses between 875 to 1,050 words. You can use our word counter tool to see how long on average your text will take to speak.

How long is a 3 minutes script? ›

Here are some quick numbers: 60 seconds video = 150-170 words (approx) 90 seconds video = 255 words (approx) 2 minute video = 300-340 words (approx) 3 minute video = 450 to 510 words (approx). But let's say you have a video script already and it's 744 words.

How long is a 5 minute video script? ›

For a 5 minute video, you would need around 750 words if someone is speaking the entire time. Adjust as needed for scenes without voiceover or dialogue.

How can I write a script faster? ›

10 Techniques to Write Your Screenplay Faster
  1. Outline, Outline, Outline. Often screenwriters get stuck with the dreaded writer's block. ...
  2. Know Your Hero's Journey. ...
  3. Write for a Star. ...
  4. Keep the Action Moving Forward. ...
  5. Remember Your Audience. ...
  6. ABC (Always Be Cutting) ...
  7. Make Your Opening Count. ...
  8. Don't Write Your Oscar Speech Yet.

What is the ideal length of a script? ›

How Long Should a Screenplay Be? In a screenplay, one page roughly equates to one minute of screen time. This means that as a general rule of thumb, screenplays typically run from 90 to 120 pages long. Screenplays are made up of many scenes, and each scene can be as short as half a page or as long as ten pages.

What are the 7 types of scripts? ›

Here are eight types of scripts that you can write:
  • Original script. Original scripts include those that you create from your own ideas. ...
  • Adapted script. An adapted script re-imagines an existing story or narrative. ...
  • Screenplay. ...
  • Storyboard. ...
  • Spec script. ...
  • Standalone script. ...
  • Pitch script. ...
  • Shooting script.
11 Mar 2022

What are the 5 basic elements of a script? ›

The 5 elements that make up a great story

For this introduction, we're going to call them character, want and need, plot, structure, and conflict and resolution.

Is there a script template in Google Docs? ›

The easiest way to write screenplays with Google Docs. Fountainize lets you write simple text and convert it into a beautifully formatted script all with the press of a button. Collaborative screenwriting has never been this easy!

What should a corporate video include? ›

What is a Corporate Video?
  • Training, instructional, and safety videos for employees.
  • Investor presentations.
  • New product or service demonstrations.
  • Client and customer testimonial videos.
  • Event or activity event summaries.
  • Business event summaries.
  • Live webcasting.
  • Interviews with company leaders.

How much does a 2 minute video script cost? ›

To get a feel for where your money is being spent, below is a breakdown of the potential video production pricing for various services involved in producing a 2 minute video: Director: $25 to $250 per hour. Script-Writing: $60 to $150 per hour. Video editing: $60 to $175 per hour.

How do I create a script? ›

How to Write a Script
  1. Write your logline. A logline is a one-sentence summary or description of a movie. ...
  2. Create an outline. ...
  3. Build a treatment. ...
  4. Write your screenplay. ...
  5. Format your screenplay. ...
  6. Edit your screenplay.
28 Sept 2022

How do I create a custom script? ›

To create a new custom script: 1. Access the library administration and select Custom scripts.
Select the custom script type:
  1. Viewer Action.
  2. Workflow Transition Action.
  3. Update Action.
  4. Relation Filter.
  5. Relation Render Action.

What are the 8 elements of script formatting? ›

The elements for a script are:
  • Scene Heading.
  • Action.
  • Character Name.
  • Dialogue.
  • Parenthetical.
  • Extensions.
  • Transition.
  • Shot.

What are the 6 aspects of a script? ›

The basic format consists of six major elements: scene headings, action, character name, dialogue, parentheticals, and transitions.

What comes first in a script? ›

Step 1 – Create a Logline & Develop Your Characters

A great way to start the process of writing a script is by coming up with a logline: one or two sentences that will encapsulate your story in an intriguing manner. Once you're done with that, develop your characters. Write their backstories.

How do you present a 7 minute presentation? ›

Here's how to do it.
  1. Before you start: Prepare.
  2. Minute one: Get their attention.
  3. Minute two: Summarize the topic or idea in exactly 60 seconds.
  4. Minute three through six: Give them the meat.
  5. Minute seven: Summarize it again.
10 Aug 2015

How long is script for 1 hour? ›

This rule of thumb also applies broadly to feature film scripts. So, if you want to write an hour-long pilot for a traditional network, aim for around 44 or 45 pages. If you plan to write an hour-long pilot for a premium channel or streaming service, aim for a script in the neighborhood of 55-65 pages.

How long is a script for a 1 hour movie? ›

Scripts written in proper screenplay format average a page per minute. A feature is roughly an hour-and-a-half – two hours long. Thus the 90 – 120 page rule. Screenwriting books and expensive screenwriting gurus will all tell you that scripts should fall within the 90-120 page rule.

How long is a 2 hour script? ›

Feature film scripts usually run between 80-120 pages for an approximately 1.5 or 2-hour movie; each script page corresponds to approximately one minute of screen time.

How long is a 15 second script? ›

Stick to these rules of thumb: 15 Second Spot – 30 to 40 words. 30 Second Spot – 75 to 85 words. 60 Second Spot – 150 to 170 words.

How long is a 3 hour script? ›

THEY say that a script's length in pages is an approximation of its film's length in minutes. So a 187 page script 'would' be a three hour film.

How many pages should a 2 hour script be? ›

The general rule of thumb is that a screenplay written in the proper format is equivalent to one page per minute of screen time. Therefore, a screenplay for a two-hour movie will be 120 pages (2 hrs = 120 mins = 120 pages).

How long is a 60 second video script? ›

Timing and Word Count

However, a :60 second script, is between 160 and 180 words. The average person speaks around 130 words per minute, so 180 may be slightly faster than the way a person would talk normally.

How many pages should a 1 hour script be? ›

Generally speaking, hour-long episode scripts can be anywhere from 45-63 pages, although a majority of the time you want to stick with 50-55 pages. The basic sense of it is that one page equals one minute, and with a 60-minute show, you obviously need to account for commercial breaks.

How long should a 40 minute script be? ›

The rule of thumb for screenplays is, one page of screenplay equals one minute of screen time. So aim for 40 pages of script. Also: Make sure you follow the specific, and strict, screenplay formatting rules.

How many pages is a 1 minute script? ›

The page count of a script is crucial because page count directly correlates to the length of the finished film. The general rule of thumb is that one page of a screenplay equates to one minute of screentime.

How do you write a professional script? ›

Screenwriting 101: 7 Basic Steps to Writing a Screenplay
  1. Step 1: Craft a Logline. ...
  2. Step 2: Write a Treatment. ...
  3. Step 3: Develop Your Characters. ...
  4. Step 4: Plot and Outline. ...
  5. Step 5: Write a First Draft. ...
  6. Step 6: Step Back and Take a Break. ...
  7. Step 7: Rewrite.
25 Aug 2016

How do I write a script in Word? ›

How to Format a Screenplay in Word
  1. Scene Heading/Slugline — Left aligned, all caps.
  2. Action — Left aligned.
  3. Character — Centered, all caps.
  4. Parenthetical — Goes below a character line inside parentheses, not exactly centered.
  5. Dialogue — block formatted below character (and parenthetical if present), not centered.
24 Jul 2022

How long is an outline for a script? ›

When outlining for yourself you may keep your outline a little briefer, say, around 10 pages. However, if you're outlining a feature film for a studio, the outline could run up to 40 pages as more information is added.

What are the 4 things that a script must have? ›

There are only four elements you can use to tell a screen story: images, action, sound effects, and dialogue.

What is a script pattern? ›

The screenplay pattern is a design pattern to help write better tests, that can help you write more readable and maintainable tests. It is typically used for Acceptance or integration tests for complex systems such as Web application or Rest APIs.

What is script with example? ›

A script is a small piece of program that can add interactivity to your website. For example, a script could generate a pop-up alert box message, or provide a dropdown menu. This script could be Javascript or VBScript.

What are the 3 C's of writing a good script? ›

All good screenwriting incorporates the Three C's whenever possible: CLEAR, CONCISE, and CREATIVE. And it is important to apply the Three C's to all aspects of the screenplay, action, and dialogue.

What is standard script format? ›

Standard Screenplay Format:

12-point Courier Font. 1.5 inch left margin. 1-inch right margin (between 0.5 inches and 1.25 inches), ragged. 1 inch top and bottom margins. Around 55 lines per page regardless of paper size.

What makes a great script? ›

A great script sets up a scene and characters and leads them through a journey or over hurdles. By the closing of the video, the viewer will see a bit of him or herself in your character, and this emotional connection allows the message to take hold.

Is Google scripts free? ›

Apps Script is free to use, and all you need to get started is a Google account. So, if you use Gmail, you can start coding in Apps Script in your browser, for free, right now. If you use Sheets, you can start. If you use Docs, you can start.

What is the difference between a script and a template? ›

The main difference between scripts and templates is that templates are not programs but are evaluated by parsing the template file at runtime and expanding any expressions inside of <% %> blocks. Think of Templates like fancy FoxPro TextMerge blocks. The above works as it's a self contained block of code.

What font is used for scripts? ›

All scripts should be written in ​Courier 12 pt font​. This standardized font size allows executives to estimate the length of the film based on the length of the script. It is no exaggeration to say that 99% of studio executives will NOT read a spec script that is written in a different font.

What is a template script? ›

Script templates are entire scripts that have been packaged for reuse. When you create a new script, you may select a script template. See Templates page. Component templates contain one or more visual components (text boxes, images, buttons, and so on) that you can insert into a script page.

How do you turn a script into a video? ›

How to turn text into video in just a few minutes
  1. Step 1: Choose a template. Use our pre-designed and customizable video templates to quickly get started with video creation. ...
  2. Step 2: Select your AI avatar. ...
  3. Step 3: Turn text to video. ...
  4. Step 4: Edit and customize your video. ...
  5. Step 5: Generate your AI video.

What are the four parts of video script? ›

  • Scene Heading.
  • Action. Action is just a description of the scene and who is present. ...
  • Character.
  • Dialogue. You probably already know this, but dialogue is just what the character is saying.
  • Parenthetical. Parentheticals are used to clarify who the character is speaking to or how they are speaking. ...
  • Transitions.
24 Oct 2013

How long should a script be for a video? ›

Depending on the sort of video you're making, you may need to cram everything into 15 or 30 seconds, or you could have a full three minutes or more to work with. Either way, plan for 125 to 150 words of dialogue per minute.

How long should a script be for a 5 minute video? ›

For a 5 minute video, you would need around 750 words if someone is speaking the entire time. Adjust as needed for scenes without voiceover or dialogue. By using this handy calculation, you and your team can create a successful, focused video script that delivers on value and stays in budget.

What are the 8 elements of script writing? ›

The elements for a script are:
  • Scene Heading.
  • Action.
  • Character Name.
  • Dialogue.
  • Parenthetical.
  • Extensions.
  • Transition.
  • Shot.

What are the 3 parts of a script? ›

These three parts make up your script or function.
  • Beginning Line. Each new script or function you create has a beginning line that is created when you enter the script or function information into the New Script dialog. ...
  • The Body. The body immediately follows the beginning line of the script or function. ...
  • Ending Line.

How long is a script for a 3 minute video? ›

Here are some quick numbers: 60 seconds video = 150-170 words (approx) 90 seconds video = 255 words (approx) 2 minute video = 300-340 words (approx) 3 minute video = 450 to 510 words (approx).

How long should a script be for a 3 minute video? ›

Start with a video script that is no more than 300 words. If you plan to demonstrate or show something, make it even shorter.


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