The 18 Best Keyword Research Tools for Every Need [Free & Paid!] (2023)

You need a keyword research tool. You think easy peasy and do the ol’ Google search.Then you see that there are PPC keyword tools and SEO keywordtools.Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses…

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And then there’s pricing. Free forever,free (but not really), paid (but a ripoff), paid but more than you need.

So which keyword research tool is right for you? In this post, I share the 18best keyword research tools for differentgoals, levels of experience, and budgets.For each one, I’ll provide

  • Who and whatit’s best suited for.
  • Something that makes it different from the others in the list.
  • The real, no-nonsense price.

Let’s get into it.

The best free keyword research tools for PPC

There are plenty of keyword research platforms out there designed for both SEO and PPC (which I’ll get to in a bit), but these are the best tools to use for your PPC keyword research.

1. WordStream’s Free Keyword Tool

A free tool that comes with strategic advice? Sold!

  • Good for:Easy and headache-free PPCkeyword research.
  • Unique feature: Popular keywords database for 60 verticals, with strategic advice.
  • Price:Free for the first 25 results, free for the rest of the results viaemail.

With WordStream’s Free Keyword Tool, enter a keyword or URL and you’ll get a list of relevant keyword suggestions, including related and long-tail variations, along with search volume, competition, and CPC. You can also filter by location (for over 23 countries), or industry (by 24 different verticals). The tool will provide the top 25 keywords right away. To get the full list, just enter your email address and you’ll get it sent to you for free.

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We’ve also used our keywordresearch to create a database of the most popular keywords for 60 different verticals. Head to our Popular Keywords page, click on your vertical, and you’ll get thetop 25 keywords for that vertical. This is great for identifying seed keywords and starting points for your campaigns.

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Even better, scroll down on thePopular Keywords page to get tips on using high-volume keywords, and on the specific vertical pages to get tips for marketing in that space.

2. Google Keyword Planner

For information straight outta the horse’s mouth.

  • Good for:Intermediate to advanced PPC keyword research andaccount insights.
  • Unique feature: Bidding data and advanced attribute filtering.
  • Price: Free with an active Google Ads account.

With Google’s Keyword Planner, enter one or more keywords into the search box and you willsee the following data for the keywords you entered as well as related keywords: average monthly searches, 30-day search trends, three month and year over year change, and competition (low, medium, high).

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The refine keywords tool, which has been in beta since 2020,helps you to filter by specific attributes related to the keywords. For example, if you had keywords related to dry skin, you could refine by skin type, symptom, condition,branded vs non branded terms, and more.

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You’ll also see what advertisers have historically paid for that keyword’s top of page bid. If you’re actively advertising, you’ll also see your ad impression share for that keyword as well as whether that keyword is in your account.

3. Microsoft Advertising Intelligence Keyword Planner Tool

^ Quite a mouthful—and an appropriate preview for what’s next.

  • Good for: Advanced keyword research for cross-channel marketing.
  • Unique feature: Robust list organization andkeyword research templates.
  • Price: Free with a Microsoft Ads account.

The MicrosoftKeyword Planner Tooloffers a freeExcel plugin where you can paste in a list of keywords and get a monster list of keyword recommendations—with volume, clicks, searches, CPC, bid estimates, match type, and [lots of] other metrics.

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(Video) Best Keyword Research Tools - Free & Paid

Now there’s a lot going on here, but there are a number of ways to organize and filter through the data. Here are four ways to do so:

  • In the traffic view, organize by device (not match type) to get a duplicate-free list.
  • Filter by age group and gender to identify keywords that are (and aren’t) right for your audience.
  • Paste in a list of URLs to get keyword suggestions and then check the device and keyword match type used for those keywords.
  • Find related keywords other advertisers are bidding on and see if it’s feasible for you to compete.

You can also plug the list of new keywords you come up with into the Google Keyword Planner and see what you come up with. You’d be surprised at how low-volume keywords on Bing are higher on Google, and vice versa!PPC expert Joe Martinez covershow to use the Microsoftkeyword research tool here.

4. The search terms report(Google & Bing)

You get what you get and you don’t get upset.

  • Good for: Search ad campaign optimization and (light) negative keyword research.
  • Unique feature: Information tied directly to your account.
  • Price: Free for activeadvertising campaigns.

The search terms reports in Google Ads and Microsoft Advertising showyou the actual queries that have triggered your ads to show and get clicked on. It can help you toidentify your top-performing keywords, new keywords to add to your list, andnegative keywordstoo. With this information, you can make granular adjustments to improve your CTR, Quality Scores, and ROI.

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Unfortunately, starting in September 2020, this report (forboth Google and Microsoft) becamerestricted to show only terms of a certain volume (for privacy reasons), making it slightly less useful for finding negative keywords as it once was. Alas, it’sthe only thing we have. And at leastGoogle has added new data to the reportto include queries that pulled in an impression—regardless of whether the ad got a click.

The search terms report is a free feature available for active Google Ads and Microsoft Advertising accounts.

The best keyword research tools for content ideation

You should always be maintaining your keyword lists for search advertising, but you’re somewhat limited in how much you can step outside the box or branch out. For your organic content, on the other hand,the sky’s the limit! Here are some of the best keyword research tools to use for blog and social media post ideation.

5. Keyworddit

Bear in mind that Reddit is the Walmart of web forums…

  • Good for: Content creators and social media managers looking for topic ideas.
  • Unique feature: Reddit keyword mining.
  • Price: Free

Keyworddit searches through Reddit posts, titles, and comments to find keywords and provide you with their search volume. If you’re unfamiliar, Reddit is a massive online community where people can join groups (called subreddits) for just about anything. Some subreddits are massive, like r/funny while others can be pretty niche like r/businessowners.

With this tool, you can’t enter in a specific term; instead, you choose a subreddit and the tool will pull keywords from posts and comments in that subreddit.

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This can be helpful for getting blog post and social media ideas for your niche market, forming audience personas, or getting keyword ideas to feed into other tools in this list. If you click on the context button, it will show you Google search results for that keyword within that subreddit. You can also export the list.

Keyworddit is free with no catches.

6. Soovle (free)

Be prepared to time travel back to the 90s—but also to get new ideas.

  • Good for: Initialbrainstorming for new keywords.
  • Unique feature: See queries for nine different platforms in one view (+90’s nostalgia).
  • Price: Free

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With Soovle, enter a term into the box and it will show you the most popular queries for that term across 16 different search engines, includingGoogle, Bing, YouTube, Amazon, eBay,,, Walmart, and more.

You can customize the tool to show you only the search engines you want, drag queries into a saved suggestions box, and click on any one query to be brought to the SERP for that platform.

While it doesn’t provide volume, competition, or cost data, it’s great for coming up with content ideas as well as understanding intent in some cases. Like who knew that YouTubers look for lawn mower sounds for sleep?

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Head to “secrets” (haha) on the top right to get some more info on how to use the tool.

Soovle is free, through and through.

7. AnswerThePublic

Trippy video background…questions for days…it’s a mind-bender.

  • Good for: Finding question keywords, targeting People Also Ask in the SERP.
  • Unique feature: Keyword visualization
  • Price: Free atthree searches a day, paid starts at $99/mo.

With AnswerThePublic, type in a phrase or term and it will show you the questions people are asking related to your entry. You won’t get any volume or click data, but you will get some cool visuals.

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(Video) Free Keyword Research Tools - Save $573 A Month :-)

You can see this type of visual (or a list view) for:

  • Questions: who, what, where, when, why, which, can, and ho
  • Comparisons: vs, or, and
  • More: which, are, will, can,like.

I personally find it to be hard to digest the information, even in the list view. Luckily, you can export the data to CSV.

AnswerThePublic is free for only three queries per day. The paid version starts at $99 and offers more features like monitoring and alerts, customized viewing, data comparison over time, and folders.

8. QuestionDB

“Why are tennis shoes called tennis shoes and not just shoes or something.”

  • Good for: Finding blog topic and social media post ideas.
  • Unique feature: Over 32 million questions in its database.
  • Price: Free for 50 results per query,paid starts at$10/mo.

With QuestionDB, enter a broad keyword into the box and you’ll get queries from question websites like Quora and Reddit. It will show you related topics mentioned in the questions and also give you the option to strip the queries down to keywords only.

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If you click “Show source link”, you can see where it came from and see the question thread in that source.

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The free QuestionDB account allows 50 results per query with the option to upgrade to $10/month for unlimited searches, full results, and API access.

The best free keyword research tools for SEO

While the above toolsare good for finding topic ideas, they don’t offer the data you need if you’re looking to create targetedSEO content, including blog posts, product pages, your homepage, and more.

9. Google Search Console

For reading your readers’ minds.

  • Good for: Optimizing existing SEO content andfinding spinoff content ideas.
  • Unique feature: The most accurate and real-time reporting on organic.
  • Price: Free for anyone with a website.

Keyword research is just one ofthe many ways to use Google Search Console for SEO.Head to “Search results” in the left-hand pane and you’ll see the top queries that are leading your site to appear in the SERP, with clicks, impressions, click-through rate, and position for each.

You can then filter by URL where you can first see how effective your keyword targeting is. From there, you can plug the other queries into a keyword research tool to see whether you should incorporate them into your post. For example, here are the top queries for ourpost on how to do keyword research for SEO and PPC:

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This report told me to incorporate “easy keyword research” into the post.

You can alsofind queries for which your page is not performing well and which might be keywords to target with a separate post.

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Hence why we wrote the post you’re reading now.

Google Search Console is free for anyone with a website.

10. Google Trends

For when you want to know “is that a thing?”

  • Good for: Identifying the evergreen value of a keyword.
  • Unique feature: Real-time data and search history all the way back to 2004.
  • Price: Free

With Google Trends, you can identify recent and popularkeywords that don’t yet show volume in keyword research tools because they haven’t been around long enough.

You can also use it to make sure a keyword that has solid volume in a keyword research tool is worth targeting. For example, “google goggles” has a search volume of 14K. But the Google Trends report showsdwindling interest:

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(Video) Best Free Keyword Research Tools

If you were unfamiliar with Google products, this report would lead you to find out that Google Goggles is no longer! Not worth targeting if you want a post with long-term value.

On the flip side, you can identify keywords that havelow volume and competition but are growing in popularity. You can then target and rank for those keywords now to accumulate traffic,backlinks, and authority ahead of time.

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Google Trends is free for all, through and through.

The best multi-purposekeyword research tools for SEO—low budget

You’ll notice that the above tools are meant for those who have solid SEO skills and additional tools at their disposal. The tools in this section are meant to serve multiple purposes in one tooland are great for business owners or SEO beginnerswho don’t have an advanced SEO strategyor a large budget.

11. Free version of Semrush

Sort of like lawn seats…

  • Good for: Light SEO work for beginner to intermediate experience levels.
  • Unique feature:Assistance with writing SEO content.
  • Price: Free

I’ll cover the full versionof this tool later on, but the free version of Semrush provides your basic keyword data like volume, difficulty, and CPC. Itoffers 10 queries per day, one project where you can track 10 keywords and audit 100 pages of your site,one SEO Content Template, one on-page SEO Checker Campaign, and one use of the SEO Writing Assistant.

This is probably the most decent free version of a premium keyword research tool out there.


“Google autocomplete is a window into the soul of our society.” – Someone on the web.

  • Good for: Finding long-tail keywords for SEO and PPC.
  • Unique feature:Suggestions for eight different platforms.
  • Price: Free with no numerical data, paid starts at $69/month with a 30-day money-back guarantee.

Keyword Tooluses Google autocomplete (which uses search behavior and data) to generatelong-tail keyword suggestions for any term. Google autocomplete typically only gives you about five suggestions, but this tool shows you the hundreds of suggestions available. It will prepend and append the term with words and prepositions, and you can find suggestions specific toGoogle, YouTube, Bing, Amazon, eBay, Play Store, Instagram (Instagram SEO is a thing!), and Twitter.

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The free version of Keyword Tool allows you to sort out questions and prepositions and filter to include and exclude specific words within results (a maximum of five exclusions). The paid version (starting at $69/month)provides the full list of suggestions, data like search volume, cost per click, competition, and trends, as well as competitive analysis capabilities.

13. Growthbar

AI is not just for the big companies or experts anymore.

  • Good for: Business owners andbeginners in content marketing—with tech savvy.
  • Unique feature: Uses AI to generate SEO content outlines.
  • Price: Starts at $29/month with five-day free trial and seven-day money-back guarantee.

Growthbarprovides the standard information you can expect from an SEO platform: keyword suggestions with monthly search volume, cost per click, difficulty scores,rank tracking, and site analyses with domain authority, keywords, backlinks, and even Facebook and Google Ads. Platform subscribers get a freechrome extension that providesthis data as you search.

The best part about Growthbar is that it will alsocreate content outlines for you, including keywords to target, title, introduction, headings, word counts, images, links, and more. AI in marketing is a wonderful thing!

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There isn’t a free version of Growthbar. Pricing starts at $29/month with a five-day free trial and seven-day money-back guarantee.

14. KWFinder by Mangools

For suggestions on getting suggestions…

  • Goodfor: Intermediate SEO for small teams on a budget.
  • Unique feature: Doesn’t just append or prepend to provide keyword suggestions.
  • Price: Free at five searches/day, paid starts at $29/month with free 10-day trial.

Aside fromgreat copywriting on their website,KWFinder‘s easy-to-use interface provides all of your keyword/SEO platform basics: suggestions, long-tail variations, volume, cost per click, competition, SERP analysis, andsite analysis. You can search by keyword or domain as well as location.

A nice feature of KWFinder is that its keyword suggestions aren’t justthe term you typed in with words appended or prepended to it.

The free version of KWFinder allows five lookups per 24 hours, with 25 related and 10 competitor keywords per lookup. The paid version starts at $29/month.

15. Serpstat

  • Good for:Intermediate SEO, PPC, andcompetitive analysis.
  • Unique feature:Shows a competitors graph as well as ad examples for a keyword.
  • Price: Free for 10 requests per day, paid starts at $55.

Serpstatteeters on the edge of both premium and budget-friendly keyword research tools. The biggest focus of this tool is competitive analysis. You can compare your site to a competitorsandget a report onthe top competing sites for any keyword. You’ll see how many keywords each site is targeting with organiccontent and paid ads, how many keywords they have in common with your site, and even examples of ads for that keyword.

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(Video) The 12 Best Free Keyword Research Tools For 2022

The reports are separate for paid vs organic. Another cool feature is a visualization of your competitiors.

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Image source

Serpstat is free for 10 requests per day, and the paid version starts at $55/mo.

16. Ubersuggest

For a streamlined SEO with a side of hand-holding.

  • Good for: Intermediate SEO and content marketers.
  • Unique feature: SEO difficulty score, social shares, content ideas.
  • Price: Free version is very limited (one site, threekeywords per day), paid starts at $29/month with free seven-day trial available.

Similar to the content ideation tools above, Ubersuggest allows you to filter keyword suggestions by comparison, question, and preposition variations. And similar to the premium toolsbelow, it offers the core keyword, SERP, and site analysis data as well as project creation.

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One thing that differentiates Ubersuggest is it’s helpful annotations, like “The average web page that rans in the top 10 for this keyword has X backlinks and a domain score of X”. Another is it’s Content ideas feature, which showsyou pages performing well for that keyword as well as their Facebook and Pinterest shares.

The free version is VERY limited (read: useless), but the paid versionstarts at $29/month with options for coaching and a seven-day free trial.Also, thefree Ubersuggest chrome extension—which provides keyword data as you search on Google, YouTube, and Amazon—is quite useful.

The best all-in-onekeyword research tools (premium)

These are hummers of keyword research.Theall-in-one platforms, best for teams, experts and consultants in PPC, SEO, or content marketing, and/or large businesses and agencies.But it can’t hurt to explore the free trial versions. Here is the information they all share:

  • Keyword analysis: volume, competition, cost, interest trends, often separated by organic vs paid, and more.
  • SERP analysis:top-ranking pages for a keyword, including their domain rating, referring domains, backlinks, traffic, keywords, rank tracking, rich snippets, and more.
  • Keyword gaps:keywords your competitors are ranking for that you are not.
  • Site analyses:for your and competitors’ sites.
  • SEO audits: complete technical and content SEO audits for your site.
  • Integration with apps, plugins, CRMs, and reporting tools.

RELATED: How to Do Competitor Keyword Analysis in 5 Steps (+Free Template!)

17. Semrush

“Semrush is like alighthouse as I surf through the Ocean of Websites.” -Someone on the web

  • Good for: Advanced SEO and PPC for experts, agencies,and large businesses.
  • Unique feature:Content marketing toolkit, social media marketing, shows intent of keywords.
  • Price: Free version is pretty useful, paidstarts at $119.95/mo with a seven-day free trial.

Semrush is often referred to as the gold standard for premium keyword research platforms (although ahrefs is catching up!). It offers over 40 tools and reports to help you with not only keyword research, but also content marketing, social media management, local seo, listing management, marketing analysis, PR, and more.

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Image source

18. Ahrefs

“Ahrefs is like abloodhound with content research.” -Someone on the web

  • Good for: Advanced SEO, link building, and click data.
  • Unique feature: Unmatched backlink index, unique click metrics, and Return Rate.
  • Price: No free version, seven-dollar seven-day trial, paid starts at $99/mo.

Ahrefs actually started as a backlink analysis tool, so it’s no surprise that with the largest backlink index in the world, it is the best tool out there for link building.For any link, you can find out when it went live, whether it’s do-follow or no-follow, its anchor text, and more.You can also check a site’s ranking history for any keyword,automate internal linking, analyze and monitor outbound links, see which links are bringing in the most traffic to any site, and find link opportunites and backlink prospects

One of it’s distinguishing features is unique click metrics. For any keyword, you can learn how many searches result in clicks, the average number of clicks per search, the click distribution between paid and organic results, and how often people search the same keyword in 30 days (Return Rate (RR)).

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Ahrefs does not have a free version, but you can try a $7 one-week free trial, and the paid version starts at $99/month.

19. Moz Keyword Explorer

“Moz is like the mac daddy of SEO.” – Someone on the web

  • Good for: Beginner to intermediate SEOs and PPCers who don’t need the bells and whistles..
  • Unique feature: Organic CTR and Priority Score.
  • Price: Free for 10 searches/mo, paid starts at$99/mo.

Moz (the company) is one of the leading resources for SEO. It is the originator of Domain Authority, Whiteboard Fridays, andhas a free Chrome extension that provides Page and Domain Authority for any page.

It’s tool, theMoz Keyword Explorer, offers your basic keyword data along with rank tracking, site audits, and page optimization reports. It provides a Priority Score to help you identify whether a keyword is worth targeting, based on that keyword’s data and your “My Score”—a score you give on how relevant the keyword is to your business.

However, itlacks quite a few of the functionalities offered by Semrush or ahrefs, like SERPposition history or the number of keywords a ranking result ranks for. The platform hasn’t been updated much since Rand Fishkin left the company in 2018. Nevertheless, it is a good platform to use if you’re looking for a less overwhelming and more intuitive platform.

Moz Keyword Explorer is free for 10 searches per month, and the paid version starts at $99.

(Video) These Are The Best 10 Free Keyword Research Tools For 2021?

The best keyword research tools [recap]

And that wraps up the 18 best keyword research tools, for any level, any purpose, and any business. I hope you found it helpful! Here’s the full list:

  1. WordStream’s Free Keyword Tool
  2. Google Keyword Planner
  3. Microsoft Advertising Intelligence
  4. Bing and Google search terms report
  5. Soovle
  6. AnswerThePublic
  7. Keyworddit
  8. QuestionDB
  9. Google Search Console
  10. Google Trends
  11. Semrush (free version)
  13. KWFinder
  14. Growth Bar
  15. Serpstat
  16. Ubersuggest
  17. Semrush
  18. Ahrefs
  19. Moz Keyword Explorer

Can’t get enough keyword research?

We’ve got posts!

  • 7 Cross-Platform Keyword Research Tools You Need to Try
  • The 8 Best Tools for Finding Competitor Keywords
  • The Experts’ Guide to Keyword Research for Social Media
  • Beginner’s Guide to Keyword Search Volume for Marketers


Which is the best free tool for keyword research? ›

Free keyword research tools
  • Keyword Surfer.
  • AnswerThePublic.
  • Keyword Sheeter.
  • Keyworddit.
  • QuestionDB.
  • Ahrefs Keyword Generator.
  • SEMrush Keyword Magic Tool.
  • Ubersuggest.

Which is the best tool for keyword research for SEO in 2022? ›

The best free keyword research tool for advanced SEO

Semrush offers a broad range of keyword research tools, too, from the standard traffic and search volume data to content-driven keyword research and competitive keyword gap analysis.

Which of the following is a keyword research tool answer? ›

Keywords Everywhere is a paid keyword research tool that displays keyword data on top of 10 websites … including Ebay, Amazon and Answer The Public. That way, you don't need to copy and paste keywords into the Google Keyword Planner. The data shows up in your Chrome browser.

What are the 4 types of keywords? ›

When researching to discover a user's intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational.

How do I get SEO keywords? ›

How to Buy Keywords On Google (Step-By-Step Guide)
  1. Sign Up for Google AdWords.
  2. Create a Keyword Ad Campaign.
  3. Set Your Keyword Bid.
  4. Select Locations and Languages.
  5. Choose an Audience Segment.
  6. Choose the Keywords to Buy.
  7. Create Your Ad.
  8. Set Your Average Daily Budget.
15 Jun 2022

Does Google have a free keyword search tool? ›

Google Keyword Planner is a free keyword research tool. However, keep in mind that unless you are already spending enough money in Google Ads campaigns, your search volume analysis is limited to ranges (rather than exact search volumes).

Is Google keyword Planner accurate? ›

The truth is Google's Keyword Planner was never that accurate anyway. Numbers were always rounded up to the nearest thousand and they're only estimates anyway – not precise figures, making the Keyword Planner good for discerning estimates and giving you some steer on your keyword strategy.

How do I find the best SEO? ›

Follow These 6 Tips For Choosing The Best SEO Company
  1. Ask for case studies and examples of successful SEO campaigns.
  2. Think beyond SEO.
  3. Visit the SEO company in person.
  4. Understand the risks of low-cost SEO agencies.
  5. Avoid SEO guarantees.
  6. Familiarize yourself with SEO pricing models and establish an SEO budget.

Where can I find low competition keywords for free? ›

Find Low Competition Keywords For Free (Step-By-Step)
  1. Step 1: Open Keyword Sheeter. Enter a keyword in the keyword sheeter search bar and then click on sheet keywords. ...
  2. Step 2: Use Keyword Generator By Ahrefs. Now when you have the list of keywords and questions. ...
  3. Step 3: Find CPC Of These Keywords.

How do I search for keywords in Google Analytics? ›

How Do I Find My Google Keyword Analytics?
  1. Connect your Google Search Console account to Google Analytics.
  2. In Google Analytics, navigate to Acquisition » Search Console » Queries.
  3. Sort your keywords by clicks, impressions, click-through rate, or average position by clicking on the headings.
3 May 2022

How do I search a website for keywords for free? ›

  1. Google Trends. Google Trends visualizes the relative search popularity of a keyword over time. ...
  2. Keyword Generator. Keyword Generator finds up to 150 keyword ideas for any seed keyword. ...
  3. Keyword Sheeter. ...
  4. Answer the Public. ...
  5. Keyword Surfer. ...
  6. Keyworddit. ...
  7. Google Search Console. ...
  8. Questiondb.
7 Apr 2021

Which tool is used for Amazon keyword research? ›

The Sonar Amazon keyword tool helps you to identify all relevant keywords to maximize visibility.

Which is better SEO or PPC? ›

We've seen that SEO click-through rates are higher than PPC, meaning that it has the potential to drive significantly higher volumes of organic traffic your way. In addition, your cost per acquisition (CPA) is going to be much lower using SEO than PPC.

How much does keyword research cost? ›

A keyword research tool on its own costs about $200–$500 per month, depending on the number of queries you need. Then, the cost is in the time of doing the analysis and prioritizing keywords/topics to create SEO campaigns for.

What are 2 types of keywords? ›

When conducting keyword research it is important to consider two different types of keywords, one being high volume keywords and the other being long tail keywords. Knowing what each keyword type is can help you target the right keywords with your SEO strategy.

What are the 4 types of searches? ›

informational search queries: in these instances, the user is looking for certain information– for example, “how to make coffee”.
  • Transactional search queries. ...
  • Navigational search queries. ...
  • Informational search queries.

What makes a good keyword? ›

Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition. If any of these are missing, your SEO is likely to fizzle.

What is the most searched word on Google? ›

Most searched words on Google by volume worldwide
#Search termMonthly Search Volume
61 more rows
20 Jul 2022

How much does it cost to buy keywords on Google? ›

The average cost per click in Google Ads is between $2 and $4 on the Search Network. The average cost per click on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click.

How many keywords should I use for SEO? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

How can I do SEO for free? ›

Best free on-page optimization tools
  1. Rank Math Plugin. Rank Math is a WordPress plugin that helps you optimize your website content. ...
  2. Yoast SEO Plugin. ...
  3. Google Trends. ...
  4. Ahrefs Keyword Generator. ...
  5. Ubersuggest. ...
  6. Google Search Console. ...
  7. Bing Webmaster Tools. ...
  8. Google Analytics.
22 Dec 2020

How do you do keyword research without a tool? ›

10 Ways to do Free Keyword Research (Without Tools!)
  1. Google suggestions. ...
  2. Google Ads. ...
  3. LSI Keywords. ...
  4. Free keyword research via Landing pages. ...
  5. People Also Ask box. ...
  6. Free Keyword Research via Amazon. ...
  7. Quora. ...
  8. Reddit (and other forums)
24 Sept 2019

How do I find organic keywords? ›

23 Strategies to Improve Organic Search Rankings on Google
  1. Define a Keyword List. ...
  2. Target Keywords That Match Intent. ...
  3. Don't Be Afraid of Low or Zero-Volume Keywords. ...
  4. Good Content Will Win Out in Organic Rankings. ...
  5. Build Topical Authority with a Hub-and-Spoke Content Strategy. ...
  6. Consolidate Pages with Similar Content.
2 Sept 2022

Is Google keyword planner good for SEO? ›

Is the Google Keyword Planner good for SEO? Google Keyword Planner is a good free option if you are just starting out with a low marketing budget, and it integrates seamlessly with Google Ads if you are planning to run pay-per-click (PPC) campaigns.

What is keyword forecasting? ›

You can use Keyword Planner to get insights into how keywords might perform. Google draws on historical search data to make estimates on what you might get from a set of keywords based on your spending. These forecasts can help you decide how to group your keywords and set your bids.

Is SEMrush better than Google keyword planner? ›

SEMrush vs Google Keyword Planner verdict

SEMrush is a complete SEO package that includes backlink auditing, traffic analysis, and detailed reports. They are known for having questionable accuracy, though. Google Keyword Planner, on the other hand, has very accurate search data, and that's it.

How do I find my niche keywords? ›

1- Google Trends

Google Trends is a free service offered by Google that can help you find niche keywords related to your business or area of interest. The main advantage of using Google Trends is the huge amount of data it has - over time, it gathers billions of search queries from all around the world.

What makes a good SEO company? ›

Look for companies that prepare client reports, provide metrics, and explain it all in a way that makes sense. While a less-trustworthy SEO company may be vague about its progress, an honest one will keep you in the loop and back up what they're saying. A good SEO company will be open and honest about the work they do.

How do I finalize keywords for SEO? ›

How To Find The Right SEO Keywords To Optimize
  1. Shortlist a Topic. Before you can dive into researching and picking keywords, you need to shortlist a topic. ...
  2. Brainstorming Keywords. ...
  3. Research Keywords With a Keyword Tool. ...
  4. Filter Keywords. ...
  5. Prioritize Long-Tail Keywords. ...
  6. Research LSI Keywords. ...
  7. Identify What You're Missing.
12 Jul 2022

Are there any free keyword tools? ›

Free keyword research tools
  • Keyword Surfer.
  • AnswerThePublic.
  • Keyword Sheeter.
  • Keyworddit.
  • QuestionDB.
  • Ahrefs Keyword Generator.
  • SEMrush Keyword Magic Tool.
  • Ubersuggest.

Is Google keyword research tool free? ›

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

Can we use Semrush for free? ›

Free users can use Semrush for free for as long as they want. You will not be asked for your bank details and you will not get charged for using the tools available to free users.

How do I find free trending keywords? ›

You can use the free keyword finder tool to get keyword ideas including: Google Ads keywords – find high-volume, low-competition keywords that your competitors haven't discovered to use in your Google ad campaigns. Keywords for websites – find popular and niche keywords for your website at scale.

Where can I find low competition keywords for free? ›

Find Low Competition Keywords For Free (Step-By-Step)
  1. Step 1: Open Keyword Sheeter. Enter a keyword in the keyword sheeter search bar and then click on sheet keywords. ...
  2. Step 2: Use Keyword Generator By Ahrefs. Now when you have the list of keywords and questions. ...
  3. Step 3: Find CPC Of These Keywords.

How do I find organic keywords? ›

23 Strategies to Improve Organic Search Rankings on Google
  1. Define a Keyword List. ...
  2. Target Keywords That Match Intent. ...
  3. Don't Be Afraid of Low or Zero-Volume Keywords. ...
  4. Good Content Will Win Out in Organic Rankings. ...
  5. Build Topical Authority with a Hub-and-Spoke Content Strategy. ...
  6. Consolidate Pages with Similar Content.
2 Sept 2022

Which is better SEO or PPC? ›

We've seen that SEO click-through rates are higher than PPC, meaning that it has the potential to drive significantly higher volumes of organic traffic your way. In addition, your cost per acquisition (CPA) is going to be much lower using SEO than PPC.

Are Google Ads worth? ›

Google Ads can be worth it for small businesses. There are a ton of benefits advertising on Google can offer including the ability to reach targeted and motivated audiences, a pay-for-performance pricing model, and an easy-to-track ROI.

Do Google Ads work? ›

Yes, Google Ads works. Google Ads is an affordable form of advertising that allows for targeting qualified, in-market prospects, and if managed correctly, it can deliver strong ROI, helping you grow your business's leads and sales.

How do I choose keywords? ›

5 tips for Helping You Choose the right keywords
  1. Think like a customer. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. ...
  2. Study the competition. ...
  3. Understand the long tail keyword. ...
  4. Use keyword research tools. ...
  5. Analyze the results.

Is Semrush a Russian company? ›

SEMrush, a search firm that was founded five years ago in Russia in August 2008, now has a 10-person team working in Bucks County on its SEO software tools.

How much is Semrush monthly? ›

Semrush Pricing
Pro$119.95/ month
Guru$229.95/ month
Business$449.95/ month
1 more row
19 Jan 2021

How do I get Semrush Pro for free? ›

Activating the SEMrush free trial is easy, we have shared the link to activate the SEMrush guru trial for 14-days and the link to activate the SEMrush pro trial for 30-days. You can click on the button to activate your free trial. We're also sharing the link here.

What is the most searched thing on Google 2022? ›

The winner of most popular keyword is Facebook, with over 1,102,800,000 searches per month. This is closely followed by YouTube, Amazon, and the weather, or "weather" for short.

What is the most popular search on Google today? ›


How many SEO keywords should I use? ›

You should focus on two to three keywords for each page as a bare minimum. This includes one main keyword and two closely related queries. If you can focus on more keywords while making the content sound natural, then try to optimize for more SEO keyword variations.


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